What's in a name?
When choosing the name for my business I wanted one that was meaningful, simple and easy to remember. 'Araba' is the Ghanian name given to me by my parents (my father is from Ghana) and means 'born on a Tuesday', just as Kofi (Anan) means 'born on a Friday'. So, that seemed to be the perfect choice.
My mission with this website is to provide you with a valuable and interesting content on a range of subjects using blogs, videos and articles on a featured topic each month.
The case recipes are written to showcase some of the work I have done with clients. In addition, I have included some information about me and the kind of services I provide so that you have some background to me as a person.
I welcome your comments and feedback on what you like and what you want to hear more about, so please contact me.
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About the Author
Joan van den Brink holds a PhD in Organic Chemistry, awarded by Cambridge University in 1988. Since then her career has spanned marketing, operations, management consulting and HR.
She uses her personal chemistry to develop strong personal relationships and create solutions tailored to the specific need.
Some inspirational words:
“Happiness doesn't exist on the far side of distant mountains. It is within you, yourself. Not you, however, sitting in idle passivity. It is to be found in the vibrant dynamism of your own life as you struggle to challenge and overcome one obstacle after another, as you clamber up a perilous ridge in pursuit of that which lies beyond."
"An awareness of death enables us to live each day, each moment - filled with appreciation for the unique opportunity to create something of our time on earth. I believe that in order to enjoy to enjoy true happiness , we should live each moment as if it were our last. Today will never return. We may speak of the past or of the future, but the only reality that we have is that of this present instant. And confronting the reality of death actually enables us to bring unlimited creativity, courage and joy into each instant of our lives.”
Your personal chemist...
My strapline, “your personal chemist” sums up my value proposition to you:
I have a PhD in Chemistry from Cambridge University, which means that I can comprehend complex situations and assimilate large amounts of information from disparate sources.
I easily build partnerships with my clients in which there is positive interpersonal chemistry between us.
I synthesise bespoke solutions for my clients by distilling out the essence of their requirements and combining different elements – thought leadership, creativity, dedication, business context and pragmatism.
Get in touch with me using one of the methods below to see how this works in practice!